December 19 evening, the Beijing Municipal Cultural Exchange Center, organized by the Central Conservatory of Music, Shanghai National Musical Instruments Factory exclusive sponsorship of a “thousand miles?? 2008 New Dunhuang Guzheng Concert Night” played at the Beijing Concert Hall. Concert, the famous zither master Li Meng, a successful multi-improved sound system, multi-string zither debut and his upcoming debut. Listeners can feel the multi-angle multi-sound system, multi-string zither charm. Shanghai National Musical Instrument of a factory manager Wang Guozhen, sales manager Tu-Bao, Chen Shuming, director of technology, attended the concert.

    The majority of the concert repertoire of works for the Li Meng, a teacher, in addition to acclaimed performances in 2007’s “moonlight Ching Ming”, “Red River Water Fantasy”, the year Ji Wei, Zheng Gao Yang and other young musicians also used consummate skill, moving musical expression played two new works “Concert Overture”, “vine wrapped around the tree,” dedicated to the new and old listeners. In addition, the famous Japanese composer of contemporary creative and challenging Mr. Jisong Long Zheng “Five Elements”, the famous composer, Mr Kuan Nai-chung personally created the seven-oriented concert band sound Zheng Concerto “fill the gap” is also the concert The one bright spot, accompanied by the famous Chinese-American conductor Hu Yong Yan EOS Under the baton of the Central Conservatory of Music Symphony Orchestra, can be described as a famous collection of new songs together to create an unforgettable night of Zheng music. The concert a great success, music was endless applause, flowers are numerous. Dunhuang Guzheng for “Night of Dunhuang,” Zheng concert success considerably.

    It is reported that compared with common zheng, this multi-sound system, multi-string zither, “Cheng’s performance in a force equivalent to more than zheng; also can play in various positions Zheng, rich sound, with bombs, pull , hit play, the stage play form is more abundant; even broader range, between the infinite variety of string conversion system, playing on a more convenient, too easy to kite around the world class performer and composer for the playing of musical instruments Zheng and creativity. “According to Li Meng, a teacher introduction, in its many years of Zheng teaching, playing, creative process, the increasing awareness of the multi-string sound system and more rich Chinese zither Guzheng is playing an important way of art. The concert zither music is not only original and new forms of experiments, also hopes that China’s Zheng integration of art and world music, music in the world to carry the boutique, and musicians from around the world to join together to create China Zheng artistic future is possible.

Li Meng is currently active in our performing arts, and music education of young zheng virtuoso, not only training a large number of professional and amateur zither player, to promote and popularize Chinese art Zheng has made outstanding contributions to the cause, while also the development of new creative works continuously Zheng, the art of Guzheng performance to a new level. In recent years, his teaching, and professional composers together to create the allocation of a number of flavor of the times the zheng track, deeply loved by Zheng players. After the concert, Li Meng, a teacher, told reporters that a national musical instruments are very grateful to Shanghai factory on the support of the concert, starting from the economy, the Shanghai National Musical Instruments Factory support such a development and performance and not worth the zheng, So can such strong support for a long time is not easy. All reforms need to be invested, while short-term benefit of such input can not see, so they were far-sighted. We believe that the traditional art must maintain the traditions, the space open up, otherwise it will be aging, and this space to broaden the traditional Chinese culture, the cultural heritage of the world are contributing.

    Guzheng performance art of the continuous development of production technology to promote the continuous progress of Zheng, Zheng player to adapt this old instrument of the zither in the performing arts on changing the “new requirements”, the Shanghai National Musical Instruments Factory in recent years into a financial and technical strength, increased the Zheng’s reform efforts and to support the concert zither.

    Speaking for many years to support the original purpose of the concert zither, the Dujing Li said, through the music teachers, performers, musicians, music lovers to trade, seize the artist is the key point of marketing culture in many activities, Shanghai National Musical Instruments Factory is a money, a product support music performances for charity. This mobilized the enthusiasm of musicians to help play to their potential, to musical instruments to the mass, to be popular folk instruments. Zheng now mainly rely on the development of performers in the performance of the promotion, which fry up the folk music. Shanghai National Musical Instrument of a plant last year and co-organized CCTV Folk Instrument Competition, the effect beyond imagination, people across the country are seeing high-quality musical instruments. Create the brand out, and the brand expanded, our production, sales also will increase, companies develop. With the development of modern enterprises is brand, brand is the performance of integrated enterprise products, including quality, technology, technical content, business management. With the brand, there is the trust of consumers, businesses come with the development of space and power.

    Turning to the impact of financial crisis on business, the Dujing Li pointed out that this year’s sales total 1.35 million, an increase over last year. Good sales the first nine months, 10 months of the financial crisis has slowed, but little impact in the schedule. The impact of next year would be more prominent, but the Shanghai Folk essentially a domestic plant, so the impact is not too much, and strive to grow by 5% next year. Financial crisis impact on each industry is different, in this case, the advantage of the more prominent brand. We hope that through brand building, a series of activities, for expanding sales to ensure that the development of enterprises.

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